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> Winner-Take-All in Networked Markets

商品編號: 9-806-131
出版日期: 2006/02/21
作者姓名:
Eisenmann, Thomas R.
商品類別: Entrepreneurship
商品規格: 15p

再版日期: 2007/09/18
地域:
產業:
個案年度: -  

 


商品敘述:

Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.


涵蓋領域:

Entrepreneurial management;Internet;Information systems


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