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商品編號: 9-806-131 出版日期: 2006/02/21 作者姓名: Eisenmann, Thomas R. 商品類別: Entrepreneurship 商品規格: 15p 再版日期: 2007/09/18 地域: 產業: 個案年度: -
商品敘述:
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.
涵蓋領域:
Entrepreneurial management;Internet;Information systems
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